Unlocking Liquidity Through DomainFi: Azmal Molla’s Multi-Launch Story

Liquidity has long been one of the hardest parts of domain investing. A domain can be valuable on paper, but turning that value into market activity often depends on finding the right buyer at the right time. For many investors, that means holding strong names for long periods with limited ways to unlock interim value.

That was part of the appeal of Doma for domain investor Azmal Molla.

To date, Azmal has launched alonu.com, continents.ai, and fundmama.com on our platform, with eviah.com just launching recently. Across those launches, he has already generated measurable activity:

• alonu.com: $14.5K in volume, 370 holders & 230 subdomains
• continents.ai: $40K in volume, 358 holders
• fundmama.com: $5K in volume, 180 holders

For a domain investor still relatively early in his journey, the results offer an early example of what onchain liquidity can look like in practice: more participation, more visibility, and more ways to activate assets that would otherwise remain relatively illiquid.

Ahead of the next phase of his launches on Doma, we spoke with Azmal about how he got into domaining, why he believes in .ai names, and what he has learned from bringing domains onchain.

Q&A with Azmal Molla

Q: Can you tell us a bit about your background in domaining?

Azmal: I am pretty new to the domain industry. I started in 2024, when I registered a .com domain to get started in this industry. I continued to register more and more domains. I was also buying domains from auctions. However, it wasn't until 2025 when I had my first sale. I ended the year with tens of sales and around 100 domains in my portfolio.

As for getting into this industry, YouTube played a big and crucial role. I remember watching many YouTube videos about domaining back then. Although the vast majority of what I heard from YouTube experts turned out to be unrealistic expectations, it paved the way for my domaining journey.

Q: What was your first “aha moment” where you realized domains are real digital assets?

Azmal: I actually sold three 3L .ai domain names in under 24 hours in mid-2025 for a few thousand dollars. Since then, I have never looked back. I stopped stock trading and affiliate marketing, and shifted my focus to the domain industry.

Q: What made you acquire continents.ai specifically?

Azmal: The truth is there are a few criteria I look at when buying or registering domain names. Continents.ai fulfilled pretty much all of the criteria that I look for in domain names. It has high search volume, dictionary word, among other things.

Q: What do you see as the long-term value thesis behind this name? Why .ai?

Azmal: As far as my knowledge about domain investing is, no other TLDs besides .com have taken over the startup ecosystem quite the way .ai did. Every other week, I see startups raising tens of millions in funding using .ai domains, which shows the craze for .ai domains is not just among domain investors.

Many startups and companies are using .ai domains despite owning the exact-match .com domain. All in all, .ai is not just hype but a real boom backed by data.

Q: What excites you most about domains moving onchain?

Azmal: One of the things that makes domain investing so hard is lack of liquidity. There are hardly any domain investors who haven't struggled with liquidity at some point in their journey.

Domains moving onchain solves that problem to some extent. As for traders trading tokens of onchain domains, it helps them own fractions of some of the web’s most valuable assets, while also helping them earn in different ways, through trading and also through potential upside if the domains get sold entirely.

Unlocking Liquidity Across Multiple Names

What stands out in Azmal’s case is not just one launch, but the fact that he has already brought multiple domains to market through Doma.

Asked what most interests him about domains moving onchain, Azmal points to a familiar issue for many investors: liquidity.

“One of the hardest parts of domain investing is liquidity. Bringing domains onchain helps solve that problem.” - Azmal Molla, Domain Investor

In the traditional domain market, value can remain dormant for long periods. Even quality names often require patience, broker outreach, or a chance inbound inquiry before a sale materializes. For Azmal, Doma offered a different model. Instead of waiting exclusively for a single end buyer, he was able to bring names into an onchain environment where they could begin attracting broader participation and generating earlier market activity.

Across alonu.com, continents.ai, and fundmama.com, he has generated volume, attracted hundreds of holders, and in the case of alonu.com, built meaningful subdomain activity as well. That is a very different dynamic from the traditional model of domain ownership, where value often remains dormant until a single buyer appears.

Doma does not replace the conventional domain market. But it does create another path, one on top of staying DNS-compliant and one where domain owners can begin unlocking liquidity, participation, and visibility much earlier.

For domain investors, that is a meaningful shift.

Looking Ahead

With alonu.com, continents.ai, and fundmama.com already live on Doma, Azmal is continuing to build momentum across his portfolio with eviah.com having recently launched on the platform.