Doma Mainnet Is Live: 30 Million Domains Coming Onchain as Tokenized, Tradeable Assets
Today marks a turning point for the internet.
We are proud to announce that Doma Protocol mainnet is officially live, introducing the world’s first DNS-compliant blockchain purpose-built for tokenizing internet domain names and utilizing them as programmable assets. This is the first time in history that DNS domains can be tokenized, traded, and programmable without sacrificing their underlying internet utility.
Doma: A Financial System for the Internet’s Base Layer
Domains have always been one of the internet’s most valuable asset classes:
- Domains are a $360+ billion global asset class
- Premium domains regularly sell for six, seven, and eight figures
- They power business identity, SEO, digital presence, and online reputation
But until now, domains behaved like early real estate. They are valuable, but painfully illiquid. You either held the domain or sold it.
Doma changes this by introducing the DomainFi standard. DomainFi experience includes:
- Discover: Browse DNS domains (.com, .ai, .xyz) and tokenize them instantly.
- Trade: Buy or sell domain-backed ERC-20 tokens.
- Swap: Move seamlessly between domain assets, stablecoins, and native tokens.
- Earn: Provide liquidity, earn fees, and stake domain assets to unlock sub-domain utility
All features are live on start.doma.xyz.
Premium Domain Tokenization
Tokenization is a mechanism that essentially converts an asset into tradable tokens. It has been already used to convert diverse assets such as artwork and real estate into digital tokens. Now, with Doma, this same mechanism can be applied to the Internet's naming layer.
The mainnet launch includes the debut of the first flagship tokenized domains:
- Software.ai: One of the most valuable AI-era domains
- Brag.com: A rare four-letter .com with wide social utility
These assets are now backed by ERC-20 liquidity pools on Doma.
Tokenized ownership of top-tier domains used to be impossible. Now any trader, investor, or DeFi participant can own premium domains that used to be out of reach. This is the first real-world demonstration of DomainFi.
30M+ Domains Onchain Through Registrar Partnerships
We have built partnerships with some of the biggest registrars in the world:
- InterNetX
- NicNames
- EnCirca
- Rumahweb
- ConnectReseller
- Interstellar
These are established players in the global DNS ecosystem, collectively representing over 30 million domains which are now capable of being discovered, tokenized, and used onchain.
Cross-Chain Access for Web3 Users
The Doma mainnet connects the DNS world to major crypto ecosystems. Your domains can be tokenized and used as assets in DeFi applications, including decentralized exchanges (DEX). A DEX is an onchain marketplace that lets users buy and sell digital assets instantly without creating an exchange account.
With Doma, these tokenized domains can now operate inside multi-billion dollar ecosystems such as Base, Avalanche, and Solana. In the last 24 hours alone:
- Solana processed 1.79M active addresses and $2.67B in DEX volume.
- Base recorded $773M in DEX volume.
- Avalanche handled nearly $200M in DEX volume.
By plugging into these ecosystems, domains gain immediate exposure to massive liquidity pools, active traders, and marketplace infrastructure that simply never existed in traditional domain markets.
Instead of waiting for a buyer or negotiating through brokers, your domain now participates in the same fast-moving markets where tokens, memecoins, RWAs, and NFTs already thrive.
Along with these, Doma is also compatible with Ethereum Name Service (ENS). The ENS-Doma compatibility is a huge milestone in unifying global digital identity.
Under the Hood: Doma’s Institutional-Grade Infrastructure
A protocol reshaping internet ownership needs serious infrastructure. Doma is built on a stack of industry leaders:
- LayerZero: Omnichain messaging for secure token movement
- Celestia: Modular data availability layer.
- Privy: User-friendly wallet infrastructure
- Conduit: Rollup infrastructure
- dRPC: Decentralized RPC networks
Each component contributes to a trust-minimized, scalable, production-ready network.
A New Chapter for the Internet
What gold was to the 1800s and real estate was to the 1900s, domains will be to the 2000s and beyond. They are scarce, high-value assets that are the foundational layer to the world wide web. However, what has stopped them from truly exploding so far is their utility and programmability.
All that changes with Doma. With the launch of the mainnet the domain industry is entering a new era.
Fred Hsu, CEO of D3, summarized the shift:
"Premium domains can now transition from illiquid assets to modern financial instruments without compromising their utility. This is the internet’s first real RWA revolution. This is the financial activation of the internet’s base layer."
What once sat dormant at the edges of the internet is now stepping onto the global financial stage. The internet’s naming layer has entered its onchain era.
Explore Doma mainnet now: start.doma.xyz
