When ENS Meets DNS: The Blueprint for the Onchain Internet | ICANN Dublin

Last week, we announced our partnership with Ethereum Name Service (ENS), a milestone moment for bringing Web3 identity and traditional DNS infrastructure closer together.

Just days later, we brought that momentum to the ICANN Dublin week, hosting the DomainFi Blueprint Workshop, a real-world gathering of registrars, builders, and innovators shaping the future of onchain domains.

This wasn’t just a meetup between the Doma and ENS communities, it was about showing the domain industry gathered at ICANN what the future of domains looks like: open, programmable, and powered by the blockchain.

Opening Keynote: “Own & Trade the Internet”

Fred Hsu, CEO & Co-Founder, D3 spoke about Doma’s mission to unify the traditional domain industry - registrars, registries, and infrastructure providers - with the Web3 ecosystem of millions of users and builders. For decades, domains have been the backbone of digital identity and commerce, yet remained siloed, static, and underutilized.

By tokenizing 364M+ existing domains as real-world assets (RWAs) onchain, Doma enables them to become programmable, composable, and liquid, a foundation for the next phase of the internet. Fred highlighted that this bridge isn’t theoretical, it’s already happening.

“We’re not reinventing the internet, we’re extending it. Doma bridges the Web2 infrastructure that already works with the programmability and liquidity of Web3.” - Fred Hsu, Co-Founder & CEO, D3

Fred also live-announced our latest partnership with Sav.com, one of the fastest-growing, ICANN-accredited registrars, as the newest member of the DomainFi economy, integrating Doma’s technology to bring Web3 capabilities directly to their users.

This growing ecosystem of registrar adoption and Web3 integration sets the stage for our partnership with Ethereum Name Service (ENS), connecting DNS infrastructure to one of the largest Web3 identity and community protocols, showing how Doma’s bridge extends from industry standards to open blockchain networks.

Doma x ENS | Tokenized Domains meet Ethereum Name Service

The ENS & Doma segment opened by Alexander Urbelis, CISO at ENS Domains, who set the stage by discussing ENS’s broader mission to bridge traditional internet infrastructure with Web3 identity. His remarks highlighted the importance of interoperability, compliance, and user sovereignty as key foundations for the next generation of digital naming systems.

Following Alex, James Beck, Head of Growth at ENS, led a live integration demo, showcasing how tokenized DNS domains on Doma can seamlessly function as ENS names, bridging ownership and identity across Ethereum and beyond.

The session concluded with insights from Alex Slobodnik, Ecosystem Steward/Strategy, ENS Domains, who emphasized how partnerships like Doma x ENS are accelerating real adoption by aligning registrars, infrastructure providers, and Web3 communities around shared standards for interoperability. He closed the talk by giving away free ENS domain registrations to all attendees, a fitting way to connect the conversation to action.

Together, the trio painted a clear picture of how ENS and Doma are uniting Web2 and Web3, not as parallel systems, but as a connected network of naming, ownership, and liquidity.

Panel: Unleashing Growth in 2026

Moderator: Anand Vora, VP of BizDev & Partner Ops, D3

Panelists:

• Andriy Khvetkevych, CEO & Co-Founder, NicNames
• Elias Rendón Benger, CEO, InterNetX
• Thomas Barrett, President, EnCirca

The Registrar Panel brought together D3’s early partner network, a group of forward-thinking registrars that have already adopted Doma as the new industry standard for bridging Web2 and Web3 domain ownership.

Together, these leaders represent the first wave of DNS providers building directly on the Doma Protocol, transforming their businesses from traditional registrars into onchain gateways for liquidity, yield, and new customer growth.

The discussion focused on how tokenization is creating new growth opportunities for the industry, from expanded distribution models and secondary market liquidity to deeper integrations with decentralized infrastructure.

“Doma is already building the standard the entire industry will use, for bringing domains onchain in a way that works for everyone.”
- Andriy Khvetkevych, CEO & Co-Founder, NicNames

Our leaders are proving that innovation in domains doesn’t stop at registration, it evolves into programmable ownership, cross-chain mobility, and new revenue streams for 2026 and beyond.

The panel underscored how registrars aren’t just observing what's happening, they’re leading it. Through Doma, they’re future-proofing their infrastructure, expanding their customer base to millions of Web3 users, and creating an entirely new class of onchain-ready, yield-generating domain portfolios.

As 2026 approaches, our partners are set to drive a new growth cycle for the entire domain industry, one powered by onchain liquidity, interoperability, and programmable ownership.

After Hours at BrewDog Dublin

The conversations didn’t stop when the workshop ended.
Afterward, the community gathered at BrewDog Dublin, where registrars, builders, and partners continued the discussion over pints and good company.

From technical deep dives to bold ideas about the future of the onchain internet, the energy and enthusiasm carried late into the evening, a reminder that DomainFi isn’t just an ecosystem, it’s a movement.

Moments like these highlight what makes this industry special: shared curiosity, collaboration, and a collective drive to redefine the future of digital ownership.

Looking Ahead

From ENS and Doma integrations to registrar adoption, the DomainFi movement is taking shape, connecting Web2 infrastructure with the Web3 economy.

ICANN Dublin was more than a workshop, it was a blueprint for the onchain future of domains. A future where registrars, users, and builders collaborate to make digital property liquid, portable, and DeFi-ready across ecosystems.

The future of domains is onchain, and it’s already unfolding. 🌐

In the news this week: Doma and ENS Domains were featured in Messari’s latest report,

“D3: Bridging Domains to Web3”, spotlighting how the integration is bringing traditional internet domains onchain.