blockchain

Inside Doma's First Tokenized Domains: Software.ai, Brag.com and more

Doma Foundation

27 Nov 2025 — 4 min read

By Fred Hsu (CEO & Co-Founder, D3)

Two days ago, Doma Protocol mainnet launched. For thirty years, domains have been the foundation of the web yet one of its most illiquid assets. They’ve powered trillion-dollar companies, carried decades of brand equity, and outperformed most venture portfolios but they’ve never had liquidity, yield, or access.

Until now.

Doma is the first-of-its kind blockchain and marketplace that bridges 364M+ DNS domains to Web3. As part of the launch, Doma will also include the world’s first-ever set of premium domains available to trade as tokenized assets - starting with $SOFTWARE.AI on Monday, Dec 1.

A Closer Look at Premium Domains

Different premium domains can tie into different types of brand value: industry, culture, etc. However, to understand the potential of these domains, we are going to need a valuation framework. I've found that most professional domain investors use something pretty straightforward and simple. The framework is part art, part math, but hey, it’s consistent.

Factor	What It Measures	Why It Matters
TLD	Domain extension power	Signals trust, market alignment, and liquidity.
Keyword Strength	Relevance, demand, and universality of the term	Determines organic traffic, industry fit, and category power.
Length & Memorability	Word count and recall value	Short = Premium
Market Scale	Size and monetization potential of the industry	Larger industries justify higher valuations.

Let’s see how blue-chip the first premium domains Software.ai and Brag.com really are.

#1 Software.ai: The Infrastructure Apex

Factor	Notes
TLD	.ai is one of the fastest growing TLDs in the world
Keyword Strength	Back in the day, every company was rushing to become a software company. Now, every software company is racing to bolt AI onto everything it does. So, with "Software.ai," you are putting these two words together and holding the core of the next trillion-dollar market
Length & Memorability	Clean and no filler. It is authoritative and category-defining.
Market Scale	The AI Software is projected to grow to a $2T market by 2030. If a category domain captures even 0.005% of that value in brand leverage, it’s a $100M asset.

Anything “AI” related is extremely valuable. Here are some numbers:

AI.com sold for around $10-15M.
Voice.ai went for about $8M.
Agent.ai, Marketing.ai, Finance.ai, Blockchain.ai, You.ai all sold for seven or eight figures.

If names like Blockchain.ai are worth more than 7 figures, a name like Software.ai is in the same category.… and even that might be a gross underestimate.

Let’s not forget the subdomain play.

Creating subdomains like dev.software.ai, cloud.software.ai, or agent.software.ai can each become standalone businesses or yield-bearing leases. The domain is a revenue-generating machine.

#2 Brag.com: The Cultural Premium

Factor	Notes
TLD	.com remains the institutional gold standard.
Keyword Strength	One-word, emotional, universally understood verb.
Length & Memorability	You can’t engineer cultural gravity. Some words just come with it built in. Brag is one of them. It’s universal, a little dangerous, and instantly social. That’s what makes it valuable.
Market Scale	Multi-billion creator and social economy.

There are assets you analyze and assets you feel. Brag.com is the latter. It hits an instinct every brand and creator understands: Status = Currency. When tokenized, it becomes the social layer of DomainFi.

One of the most interesting and fun aspects of this domain is personalization. Hold enough tokens and you can mint your own subdomains/handle: ohtani.brag.com, 10xking.brag.com, queen.brag.com. Each subdomain maps directly to your wallet and generates a shareable card, which will be your digital badge in the brag economy. The more people mint, the louder it gets.

Cultural domains like Brag.com usually trade at higher premiums than utility names because they compound through social adoption.

Get Ready For Trading Day!

Trading for $SOFTWARE.AI on Doma will go live on December 1, 00:00:01 PST.
Here's how to make sure you’re ready when the market opens.

Set up your wallet: Use any EVM-compatible wallet (MetaMask, Coinbase Wallet). Be sure to bridge some funds so you'll be ready on Monday. That’s your ticket to participate.
Bookmark the official Doma page: Go to the $SOFTWARE.AI trading page in Doma and save it. Never trade through third-party links or DMs. Besides the site itself, the only real trading page is on Doma.
Mark your calendar and login early: Add an alert for December 1, 2025. When liquidity hits, seconds matter. Get there before trading starts to avoid congestion. You’ll want your wallet connected, your USDC ready, and your transaction window open.
Join the channels: Follow us on X and jump into our Discord. That’s where we’ll post live updates, instructions, and stream coverage during launch.

Bonus for Early Participants: CYBERDOMA Discount

To celebrate Doma mainnet going live, we're offering a limited Cyber Monday deal so you can experience domains onchain!

Using this special coupon code "CYBERDOMA" you'll get 50% off:
👉 registrations and renewals through Interstellar.xyz
👉 Valid for TLDs: .com, .ai, .io, .xyz, .cc
👉 Expires Dec 5 at 5 PM PST

Stay tuned. This is the beginning of a new era of trading!