Doma Weekly: Pixels Go Onchain, Product Updates & Crossing $195M Volume

This week on Doma was about shipping and building. A long list of polish and feature updates landed, MillionPixelGrid.com launched and immediately became the talk of the community, and the platform crossed a new milestone — $195M in total volume.

Product Updates

This week's shipping focused on taking a few long-running features and cleaning up friction across the app.

• Swap page and trade button update
• FAQ page polish, with a help icon, numbered sections, and expandable answers
• AI chat improved system prompt, with a new info icon
• Updated empty-state copy on the Awards tab
• A number of bugfixes across UI, wallet login and UX flows

Doma By The Numbers

Another strong week of growth across the board.

➤ Total Volume: $195.38M
➤ Total Transactions: 23,995,710
➤ Total Tokenized Assets: 228,929
➤ Total Wallets: 55,014
➤ Domain Tokens Launched: 620+

Doma crossed $195M in total volume this week and is closing in on 24M total transactions, a clear sign that activity keeps compounding as more of the ecosystem comes online.

Doma OnAir: Andriy Khvetkevych, CEO of NicNames Joins the Conversation

This week on Doma OnAir, we sat down with Andriy Khvetkevych, CEO of NicNames, for a look at what it actually takes to run a registrar and how the domain landscape looks from that side of the business.

NicNames is one of the first ICANN-accredited registrars to also lean into web3, offering domains that work on the traditional internet while doubling as onchain assets. The conversation covered how domains, AI agents, and liquidity are actually behaving in the market right now, straight from a registrar's point of view.

Watch the full recording here:

MillionPixelGrid went Live

Back in 2005, a student turned a blank webpage into $1M by selling it off one pixel at a time. It worked because people like owning a piece of something, even a small one.

MillionPixelGrid.com brings that idea onchain. Instead of a one-time sale, ownership works through tokens: buy in, claim a block, and place your own pixels on it. Every purchase ties back to a real, tradeable asset instead of just a mark on a page.

The project got its own moment in the spotlight yesterday with a live Discord AMA featuring the developer behind it. The community showed up with sharp questions about how ownership, tokenization, and governance actually work, and it turned into the most active stage event of the week.

The grid is still mostly blank. Here's how you can place pixels:

Buy tokens: app.doma.xyz/domain/millionpixelgrid.com
Place your pixels: millionpixelgrid.com

The Blender is full: Smoothie.com Graduated

Smoothie.com just hit its $350K bonding curve and graduated this week, moving from bonding curve pricing into full public trading. So far smoothie.com has:

➔ $467,414 in volume
➔ 619 holders

One word, one category, one $23B market. The blender's still full.
Own and trade smoothie.com: https://app.doma.xyz/domain/smoothie.com

Community Corner

The community stayed active and upbeat this week, conversation ranging from genuine product curiosity to market chatter.

The MillionPixelGrid AMA on July 9th was easily the week's biggest moment, pulling in a wave of questions about pixel ownership, onchain utility, and how governance for the project will work. It was, by a good margin, the most engaged stage event of the week.

On the trading side, closing out launch wars season 2, .cyou domains kept catching people's attention, and alert.ai was called out as one of the week's clear liquidity leaders.

Looking Ahead

This week made one thing clear: Doma is shipping on two tracks at once.
On one side, the core product keeps getting sharper, faster, cleaner, fewer rough edges. On the other, ideas like MillionPixelGrid are showing what tokenized ownership can look like when a domain has a utility-based project built on top of it - playful and easy to understand, not just technical.

Add a registrar's perspective from NicNames into the mix, and the picture getting clearer is one where DomainFi works from both directions: onchain-native experiments and real-world domain infrastructure, meeting in the middle.

If you want to follow along as this space evolves in real time, make sure to follow us on X and join the conversation inside our Discord.

See you next week 💠