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Doma Weekly: Leadership Growth, AI Insights and DomainFi Momentum

Doma Foundation

Doma Foundation

— 4 min read
Doma Weekly: Leadership Growth, AI Insights and DomainFi Momentum

This week on Doma showed clear signs of momentum and maturity. Leadership expansion at D3, growing liquidity across domain tokens, and an increasingly thoughtful community all point to an ecosystem moving from experimentation toward sustained growth.

Bob Mountain Joins D3 As Chief Commercial & Revenue Officer

We’re excited to welcome Bob Mountain as Chief Commercial & Revenue Officer at D3! Bob brings nearly two decades of experience operating at the core of the global domain aftermarket. 

His appointment comes as D3 looks to enter the next phase of its aggressive growth and scale the DomainFi infrastructure through Doma Protocol.

Read the full announcement.

Feature Spotlight: AI Insights on Doma

This week, we were also rolling out AI Insights, a new feature designed to help domain owners and buyers better understand a domain’s real-world relevance, strengths, and potential use cases. As AI is evolving, so do we.

Instead of guessing or relying purely on intuition, AI Insights analyzes domains across industry fit, brandability, and practical utility.

Example: investors.xyz

Category: Finance
Type: Dictionary / Brandable

investors.xyz is an exact-match finance keyword on a modern .xyz TLD, making it clearly relevant for investing and fintech use cases. While .xyz typically carries less top-tier commercial value than .com, the strength of the keyword and its clear intent give it meaningful practical utility.
Top strengths

Exact-match keyword Contains a high-value finance term (“investors”) that directly aligns with investor-focused audiences and SEO-driven discovery.

Clear and memorable Easy to pronounce, spell, and recall, passing the radio test for spoken and word-of-mouth use.

Strong industry fit Immediately applicable to finance platforms, investment media, communities, and fintech services.
Possible use cases
Investor news or media portal
Investor community platform
Fintech lead generation or education hub
Related keywords
Investors · Investment · Finance

With AI Insights, domains become easier to evaluate, compare, and position helping surface signal over noise in the marketplace, helping you with your decision making process.

Doma by the Numbers

  • Total Volume: 30,66 M
  • Total Transactions: 1.852.050
  • Unique Wallets: 17,945
  • Total Tokenized Assets: 83,603
  • Top 3 Tokens With Most Holders: $INVESTORS.XYZ,  $OWNANDTRADE.COM, $and $SOFTWARE.AI
  • Domain Tokens Launched: 41

Top 3 Pools By TVL: 

  • USDC.e-ETH (Fee Tier 0.05%): $272.6K
  • USDC.e-ETH (Fee Tier 0.30%): $209.7K
  • USDC.e-SOFTWARE.ai: $57.7K

Top 3 Pools By APR: 

  • USDC.e-BUYHIGH.xyz: 357.84%
  • USDC.e-BRAG.com: 187.32%
  • USDC.e-SOFTWARE.ai: 165.73%

Top 3 Pools By 1-day Volume:

  • USDC.e - ETH: $346.5K
  • USDC.e - BRAG.com: $51.3K
  • USDC.e - SOFTWARE.ai: $42.9K

Domain Owners Spotlight: Unlocking Liquidity on Doma

This week, we’re featuring two domain owners who share how they turned traditionally illiquid domains into liquid, onchain assets using Doma.

Toufik Oussalh - PayAsap.xyz and FixWallets.com

A long-time domain investor and brand strategist, Toufik recently launched FixWallets.com and PayAsap.xyz on Doma. In his feature, he walks through why liquidity matters for domain portfolios and how tokenization lets owners unlock new value. Read more here.

Art Malkov - DePIN.ai and PreProgrammed.com

Art took a different path: instead of holding or selling privately, he launched depin.ai and preprogrammed.com as tokenized domains on Doma. His story dives into domains as programmable infrastructure and what changes when ownership becomes liquid and onchain. Read more here.

Two different perspectives. Same takeaway: domains don’t have to stay illiquid anymore.

Community Updates

Community activity remained strong this week, with a noticeable shift toward more thoughtful and intentional engagement. Many members took the time to closely observe how domains behaved over several days — tracking liquidity, volume, and visibility across pools to build a deeper understanding of the system.


AMA Recap: Wines.xyz

This week, we also hosted a community AMA with Tomasso & Alessandro, the owners of Wines.xyz, sharing an inside look at how a legacy, category-defining domain is being brought onchain.

The session covered why tokenization made sense for a long-held domain, how onchain ownership changes liquidity and access, and what it means to manage a premium asset in a transparent, programmable way.

Thanks to everyone who joined live and contributed questions, it was a great example of the kind of open, experience-driven conversations shaping the Doma community.

Community Education

Hands-on community support continued to be a standout. Conversations often walked through swaps step by step, unpacked onchain results, and helped newer users connect wallet balances, WETH, and explorer data into a clearer picture. These discussions frequently evolved into longer threads where members shared real, first-hand experiences.

Engagement stayed active across regions, with the CN community in particular contributing detailed observations that helped surface broader patterns and insights across the server.

WWW - Weekly Wednesday Walkthrough #2

This week, we also published our second WWW tutorial, continuing the walkthrough series designed to help users better understand how to navigate, evaluate, and interact with domain tokens on Doma.

The tutorial builds on the first episode and focuses on practical, hands-on usage, helping users move from exploration to confident onchain action. More tutorials are coming as we continue breaking down DomainFi concepts step by step.

In episode #2, we’re diving into subdomains and showing you how to use the marketplace.

Read more